Advertising Your Next Event

Need help advertising your next event? Google or Facebook Ads can be a challenge. Learn a strategy & see campaign examples from this week’s digital marketing for financial advisors

Advertising-Your-Next-Event
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Video Timestamps:
4:55 – Ad Strategy
6:18 – Customer Long Term Value
9:22 – Cost per Customer
12:21 – Cost per Attendee
14:50 – Cost per Lead
15:48 – Who to Advertise To
21:26 – Importing Your list into Facebook
24:17 – Creating a Look a Like Audience
27:41 – Attention Campaign
31:48 – Interest Campaign
37:04 – Desire Campaign
38:45 – Action Campaign
40:18 – Wrap Up

Slides

Advertising-Your-Next-Event

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